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6/09 2011

Interview to Oliviero Toscani – second section

L: How could you give emphasis to communication in relation to light and new technologies, using images, but not in commercial terms?

T: You can not advertise salt, sugar or butter because the butter alone is not good, it needs bread, and the salt needs other ingredients, you have to cook something because the salt can be helpful, in the same way light is like taste, it must be neither too much nor too little, it should be just like salt, sugar, like all the important ingredients.

L: Besides your father, who has inspired you, for example, a great photographer of the past?
T: I was a friend of Andy Warhol, I’ve been a huge fan of Carmelo Bene and then the cinema, Fellini and all the Italian cinema, but not only the Italian one, I’m not an absolutist, I think I can not say a single activity, there are many people: those known when I was at the Institute of art, artists, friends and cinema, at the high school often I went to the cinema, I was bored at school and I went to the cinema and I saw also 3 movies a day.
I can say that cinema was my school, my teachers, John Ford, the French Nouvelle Vague, Jean-Luc Godard.
And moreover I belong to the 60’s  generation, I was 18 in 1960, and so I participated to the phenomenon Beatles, Rolling Stones, Mary Quant …

L: Can you tell us one of your future projects?
T: There is a great project called Razza Umana and Nuovo Paesaggio Italiano about the recovery and the awareness of the great tragedies, about the great ugly things that we are producing in Italy, a photographic documentation of the awareness of what is beautiful, because in Italy we have completely lost the sense of beauty, we are conditioned by the television that has become the dictator in our country. Razza umana refers to a series of photographs around the world, a series of faces, I have just returned from Israel where I have  photographed many people,  so I have thousands of portraits, of expressions of humanity, thousands of individuals.

L: The last question, what do you think of Luceonline?
T: I think Luceonline could be more surprising. At the beginning of the century in Germany the great photographers said Good Licht “good light” to greet,  light is a good wish, good light means many things, good light means good inspiration, good quality of life.

Light is lighting, light means understanding, it means intelligence. The problem of Italy is the lack of lighting, of enlightment.
This is a nice theme to develop.



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