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7/04 2008

Lighting and retail

In collaboration with:
SOVRAINTENDENZA AI BENI CULTURALI DEL COMUNE DI ROMA

Sponsor: Software partner:
Antrox – Artemide – iGuzzini – Martin – Philips – Thorn Relux

Patrocini:
MiBAC MINISTERO PER I BENI E LE ATTIVITA’ CULTURALI – AIDI ASSOCIAZIONE ITALIANA DI ILLUMINAZIONE
APIL ASSOCIAZIONE PROFESSIONISTI DI ILLUMINAZIONE – ASSIL ASSOCIAZIONE PRODUTTORI DI ILLUMINAZIONE

23rd January 2006-28th January 2006
theory and applications (9.00 – 13.30 / 15.00 – 18.00)

Retail design has changed language in last years, since it`s becoming a more complex project, that involves architectural, interior design aspects but also the philosophy of a company and the identity of a brand.
In this chaotic scenery what becomes extremely important is to be unique or to stand out unmistakeable and to picture a unitary image of the company and of the products.
This happens if it`s possible to control this image in every aspect, even the emotional one.
Every store becomes the place for a perceptive experience that is able to stimulate curiosity, emotions and to entertain people.
An immaterial and theatrical use of lighting is required. Therefore light is not only something giving information for customers, but is the main means for a new "direction" in an architectural environment.

Who can attend the workshop

Architects, engineers, technicians, technical promoters are allowed to attend the course. A basic knowledge of the lighting fundamentals is an essential requirement.

Curriculum
Monday 23 9.00-13.30

ANTROX Lighting manufacturing industry
Daniele TRAFERRO Lighting Designer
"Lighting for retail: issues for a correct approach"

Monday 23 15.00-18.00

Claudio LAZZARINI and Karl PICKERING Architects and Lighting Designers
"Designing lighting, designing shadow"

Tuesday 24 9.00-13.30

MARTIN PROFESSIONAL LIGHTING Lighting manufacturing industry
Enrico TAMARO Architect. Architectural Product Specialist
"Colour changing lighting for architecture and commercial areas: DMX and its use"

Tuesday 24 15.00- 18.00

Marco FRASCAROLO Doctor of Search in Technical Physics. Professor of Technical Physics .
Faculty of Architecture "Roma Tre" University – Rome. Lighting Designer
"Lighting for retail: increasing value of products and adding emotional values"

Wednesday 25 9.00-13.30

LUCEPLAN Lighting manufacturing industry
Alessandro SARFATTI General Director . Luceplan Managing Director
" Technological Innovation in lighting for retail "

Wednesday 25 15.00-18.00

STUDIO FUKSAS
Agostino Ghirardelli Architect
" Lost in translation"

Thursday 26 9.00-18.00

Marinella PATETTA Architect and Lighting Designer
" Lighting concept like integral part of brand image: examples"

Friday 27 9.00-18.00

Filippo Cannata Lighting Designer
" Workshop : an experience about lighting for retail spaces"

Saturday 1 09.00-18.00

Filippo Cannata Lighting Designer
" Workshop : an experience about lighting for retail spaces"

General info and contact details

Convention centre: Sovraintendenza ai Beni Culturali del Comune di Roma
Casina del Cardinal via di Porta San Sebastiano,8
00179 – Roma

Hours amount: 6 days (44 hours)

date: 23rd Jan-28th Jan 2006

time : 9.30 – 13.30 / 15.00 – 18.00

registration € 900,00 for graduates and professionals
€ 500,00 for students
(IVA excl) to pay at the time of the registration

People who want to attend more than one workshop can get some facilitation:

1 WORKSHOP € 900,00 + IVA
3 WORKSHOP € 2300,00 + IVA
6 WORKSHOP € 4000,00 + IVA
9 WORKSHOP € 5200,00 + IVA

Who want to buy the 9 workshop set, is allowed to complete the cycle for free.
Each workshop, except the first one, can be bought singly ( € 700 + IVA for graduates and professionals € 400 + IVA for students ), out of the cycles written in the table.

For people from lighting manufacturing industries, who are interested in these workshops, special offers ( in relation to payment conditions and to the educational training) can be arranged.

The application have to be done within september, the 21st 2005.

Please, send us an e-mail to let us know if you are interested in the optional
lighting fundamentals course.

The application form can be requested to the organization committee.
At the end of workshop a certificate of attendance will be issued to everyone who has attended at least 85% of lessons and applications.

Internet Site: www.masterlighting.it
e.mail: info@masterlighting.it
Tel. +39.339.2007187

Director
Prof. Arch. Corrado Terzi
First Faculty of Architecture "L.Quaroni"
"La Sapienza" University – Rome

Organization
Arch.Floriana Cannatelli
Ing. Marco Frascarolo

ITACA Department
Tel. +39.06. 4991. 9019

 

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