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Posted in Art, Education
6/11 2012

Florens 2012 – Culture is quality of life.

Florens is held every two years and is currently in its second edition. 9000 attendees were recorded at conferences during Florens 2010, and around 200.000 at the other events, including the particularly successful commemoration of the miracle of San Zanobi, involving the installation of a green lawn between the Duomo and the Baptistery and the revival of the dispute over the location of Michelangelo’s David. Florens 2012 aims to unite organizations and individuals who deal with the relationship between economy and culture, and believe that long-term prospects for economic growth must be based firmly on the revitalization of culture. They will convene in Florence, in order to develop ideas and innovative proposals, cultural institutions, banking foundations, companies and associations, and will include the most important people, both nationally and internationally, in the different fields of the economy of culture: opera theatres, film festivals, cultural entertainment, universities and research centers, publishing, art magazines, creative industries – from luxury crafts, to agribusiness design – art fairs, antique shops, museums and the most innovative elements of conservation and enhancement of cultural heritage and the landscape, companies and researchers working in the field of environmental technologies and smart cities. It is the combination of these themes, subjects and experiences which enhances quality of life and it is from this extraordinary heritage that we will be able to define a new model of development and new proposals for Italy, boosting economic growth in this necessary time.
The program of Florens 2012 will include the International Forum on Cultural and Environmental Heritage, more than 40 round tables and conferences, 7 keynotes, exhibitions, cultural aperitifs, musical events, installations and shows.
Some of the initiatives of the week are promoted and maintained by various qualified organizations that have signed partnership agreements with the Fondazione Florens.
The work of the experts will be followed and enriched by all interested parties who wish to participate with their own proposals providing the possibility to participate through social networks, and will involve 57 bloggers from all over the world.

Among the events, “Light for the art cities”, that took place on november the third, organised by AIDI (Italian Lighting Association) and Fondazione Targetti, with the support of APIL (Association of Lighting Professionals) and of SILFI spa (Florence Lighting Company).

During the night, artificial light is the only means of perception and communication in an urban space and an architectural context. An artificial element by definition, it always implies a responsibility of interpretation and design choice. Light can enhance architecture or distort it with excessive dramatization; it can make a context complex or isolate an object of excellence; it can provide security or confusion.
In cities, measures of coexistence often move from one extreme to the other with contrasting approaches. There are few cases, in both Italy and abroad, of cities which have succeeded in making informed and consistent lighting the type of which to present to the world. Their models, however, are rarely exported because they are too tied to the land or because they are just ends in themselves.
The current planning tools for lighting are mostly focused on functional aspects and are inadequate from a cultural standpoint.
Consuelo de Gara, director of Fondazione Targetti
Massimo Iarussi, lighting designer
Alessandra Marino, superintendent for Architectural, Landscape, Historical, Artistic and Ethno-anthropological Heritage in the provinces of Florence, Pistoia and Prato
Susanna Antico, lighting designer
Louis Clair, lighting designer



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