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25/09 2012

Happy business to you and the 13th International Architecture Exhibition


Happy Business To You is the first Italian trade fair entirely dedicated to Contract Made in Italy, a showcase for Italian companies that excel in high-quality production, professionalism and the ability to develop and manage large turnkey projects from conception to final product (residential complexes, hotels, museums, offices, ships, airports, sports facilities…).
Thanks to a rigorous selection of international buyers and the finest Italian brands of the industry, Happy Business To You is much more than an ordinary trade fair – it facilitates the match between supply and demand for supply contract.

HAPPY BUSINESS TO YOU and the 13th International Architecture Exhibition – La Biennale di Venezia

The first trade fair dedicated to Contract Made in Italy marked a significant milestone with the signing of a cooperation agreement with the 13th International Architecture Exhibition – La Biennale di Venezia, which will be held up to the 25th on November 2012.

Architects, designers, engineers and journalists visiting the Biennale will come to know Happy Business To You thanks to a dedicated workstation at the Gardens.

Moreover it is important to underline the collateral event “Álvaro Siza. Viagem sem Programa”, by Fondazione Querini Stampalia, up to November the 11th, 2012 (admission is free of charge).
The exhibition is exclusively dedicated to the most personal aspects of the Portuguese architect Álvaro Siza – one the leading players in the international design scene – who was recently awarded the Golden Lion for Lifetime Achievement at the13th International Architecture Exhibition – la Biennale di Venezia.
“The exhibition – explain the curators Greta Ruffino and Saul Betti – explores the qualities of human nature and design culture alike, with a view to revealing the indissoluble link between these two factors and the
Portuguese artist’s most intimate sentiments. It is thus an emotive itinerary that expresses his acute
capacity for observation, which he then translates into tangible fragments of reality”.

Support of the Exhibition, this year headed by David Chipperfield, is an initiative created in collaboration with the Chamber of Commerce of Pordenone. Its goal is to identify Happy Business To You as an international event of reference in the field of design contract, and to encourage meeting between the excellence of Italian industry, and designers and contractors worldwide.

 

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