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Posted in Education
9/04 2008

LIGHTING AND RETAIL

"LA SAPIENZA" UNIVERSITY – ROME

ITACA DEPARTMENT OF TECHNOLOGICAL INNOVATION IN THE BUILT ENVIRONMENT

In collaboration with:
SOVRAINTENDENZA AI BENI CULTURALI DEL COMUNE DI ROMA

Sponsor: Software partner:
ANTROX – ARTEMIDE – iGUZZINI – MARTIN – PHILIPS – THORN RELUX

Patrocini:
MiBAC MINISTERO PER I BENI E LE ATTIVITA’ CULTURALI – AIDI ASSOCIAZIONE ITALIANA DI ILLUMINAZIONE
APIL ASSOCIAZIONE PROFESSIONISTI DI ILLUMINAZIONE – ASSIL ASSOCIAZIONE PRODUTTORI DI ILLUMINAZIONE

workshop
LIGHTING AND RETAIL

19th february – 24th february 2007
theory and applications (9.00 – 13.00 / 14.00 – 17.00)

Retail design has changed language in last years, since it`s becoming a more complex project, that involves architectural, interior design aspects but also the philosophy of a company and the identity of a brand.
In this chaotic scenery what becomes extremely important is to be unique or to stand out unmistakeable and to picture a unitary image of the company and of the products.
This happens if it`s possible to control this image in every aspect, even the emotional one.
Every store becomes the place for a perceptive experience that is able to stimulate curiosity, emotions and to entertain people.
An immaterial and theatrical use of lighting is required. Therefore light is not only something giving information for customers, but is the main means for a new "direction" in an architectural environment.

Who can attend the workshop

Architects, engineers, technicians, technical promoters are allowed to attend the course. A basic knowledge of the lighting fundamentals is an essential requirement.

Curriculum
Monday 19 9.00-13.00

Marinella PATETTA Architect and Lighting Designer
" Lighting concept like integral part of brand image: examples"

Tuesday 20 9.00-11.00

MARTIN PROFESSIONAL ITALY Lighting manufacturing industry
Lucio ROTA Technical Office
Sara PRIVITERA Marketing Assistant
"Dynamics light in architecture and in applications trade them. Products and technology."

Tuesday 20 11.00-17.00

Marco FRASCAROLO Doctor of Search in Technical Physics. Professor of Technical Physics .
Faculty of Architecture "Roma Tre" University – Rome. Lighting Designer
"Lighting for retail: increasing value of products and adding emotional values"

Wednesday 21 9.00- 11.00
Marco FRASCAROLO Doctor of Search in Technical Physics. Professor of Technical Physics .
Faculty of Architecture "Roma Tre" University – Rome. Lighting Designer
"Lighting design for a shopping centre in Macao".

Wednesday 21 11.00- 13.00
ARTEMIDE Lighting manufacturing industry
Massimo CHIESA Responsible Contract Artemide Italia
Valentina FASANI Artemide Lighting Consultancy Center di Milano
"Light and technology: essential synergy for activity of sale within commercial spaces"

Wednesday 21 14.00-17.00
ANTROX Lighting manufacturing industry
Daniele TRAFERRO Lighting Designer
"Lighting for retail: issues for a correct approach"

Thursday 22 – Friday 23 – Saturday 24 9.00-17.00

Filippo Cannata Lighting Designer
" Workshop : an experience about lighting for retail spaces"

General info and contact details

Convention centre: Ara Pacis Museum of Rome, Lungotevere in Augusta, Rome

Hours amount: 6 days (42 hours)

date: 19th february – 24th february 2007

time : 9.30 – 13.00 / 14.00 – 17.00

registration € 900,00 for graduates and professionals
€ 500,00 for students
(IVA excl) to pay at the time of the registration

People who want to attend more than one workshop can get some facilitation:

1 WORKSHOP € 900,00 + IVA
3 WORKSHOP € 2300,00 + IVA
6 WORKSHOP € 4000,00 + IVA
9 WORKSHOP € 5200,00 + IVA

Who want to buy the 9 workshop set, is allowed to complete the cycle for free.
Each workshop, except the first one, can be bought singly ( € 700 + IVA for graduates and professionals € 400 + IVA for students ), out of the cycles written in the table.

For people from lighting manufacturing industries, who are interested in these workshops, special offers (in relation to payment conditions and to the educational training) can be arranged.

The application have to be submitted within february the 17th 2007.

Please, send us an e-mail to let us know if you are interested in the optional
lighting fundamentals course.

The application form can be requested to the organization committee.
At the end of workshop a certificate of attendance will be issued to everyone who has attended at least 85% of lessons and applications.

Internet Site: www.masterlighting.it
e.mail: info@masterlighting.it
Tel. +39.339.2007187

Director
Prof. Arch. Corrado Terzi Prof. Arch. Corrado Terzi
Professore ordinario di Disegno Industriale

First Faculty of Architecture "L.Quaroni"
"La Sapienza" University – Rome

General Manager and Tutorship
Arch. Floriana Cannatelli

Teaching group Manager and Tutorship
Ing. Marco Frascarolo

Assistant
Arch. Antonella Briganti

Administration
Dipartimento ITACA Università degli Studi di Roma " La Sapienza"
Tel. 06. 4991. 9019

 

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Posted in Education
7/04 2008

Course of specialization of lighting engineering for the show

The Free Academy of Light, organizes a Course of specialization of lighting engineering for the show.

AVELLINO from the 23th to the 27th of january 2006 TEATRO 99POSTI Via Traversa Torelli di Mercogliano

<<The light apart from being a form of energy and matter, is also a cultural value with varied possibilities of application in the reality of our daily way of living.
It is communication and it connects the relationship between space and psychic dimension of the subject, it makes also perceptible the movement and it defines all the real phenomena.
Therefore light is a sign full of meaning and therefore able to the communicate that universe of emotions, feelings, vibrations, thoughts that constitute the expressive tool of the art.
The light in the theatre supports the artistic abstractions accompanying the actors along the imagination paths, it tells us the environment, it transmits us forms and colors, submitting to the demands of feelings and poetry that are typical of the human soul.>>
Salvatore Mancinelli – "Illuminotecnica Teatrale"

Subjects of study:
Brief History of the lighting engineering
Physics of light
Processes of vision
The Colour
The Light in the show
Application of the lighting fittings,
in the typology of the show
The Lighting Designer profession
Study of a show, sketch lights and live application.

Teachers:
Salvatore Mancinelli (expert, responsible of the Lighting Engineering field the Theatre Alla Scala in Milan for many years)
Taska Pacoova ( teacher and researcher of optical physics)
Maurizio Gianandrea (chairman of the Free Academy of Light)

The seminar, max. 12 participants, of 5 days of theoretic/practical lessons on the stage, wants to form and to specialize the figure of the Lighting Designer in the applications of Light in the show.

For further information:
Tel.368.954781
e-mail: info@lighteducation.com

 

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