Made in Italy Home
Posted in Research
26/09 2008


-What does it mean, to you, to be an innovation designer?

An innovation designer is a professional who combines different dimensions of knowledge and melts them into a project with an holistic approach. At the basis there is a wide and continuous socio-anthropological research, because the core of my research is the man that tomorrow will use or live of the solutions I created. Knowing him deeply, means to know clearly what his expectations and desires are. Hence there is a deep technological knowledge. I am not a technician, am a forecaster first of all, I study technologies and through scientific previsions I analyze what their impact on society in 10-15 years will be. This knowledge is very useful to create projects, because I create solutions whose technologies are, nowadays, immature, i.e. they have been realized in the laboratories of Yokohama or San Francisco, and I bet on them. This allows me to create projects on the frontier of innovation, pushing a bit further the innovation level of the products that I conceive, were it an holographic park for the EXPO or a pair of innovative shoes.

-What will be the role of light and new technologies in the projects you realized for the EXPO 2015?
Hearing one of your interventions during a TV show lately, we have learnt about some very interesting projects for the EXPO 2015 such as holograms of the most important personalities of Milan and Italy in general, sensors along the Navigli that will manage music and light according to the quantity of people there etc. Would you like to tell us about them?

-The role of technology is fundamental for an innovation designer, because it’s the raw material to “build” his own solutions. We will be absolutely able to implement the 25 solutions I created for the 2015 EXPO in Milan. The greatest challenge for this projects was to create on-the-edge- solutions: my biggest concern was to aim at the newest innovation for Milan, presenting at the same time financially sustainable solutions. As we all know, the cost of every technology is very high when it is a prototype (as most of the technologies of the project are), then it gradually declines just if the technology becomes of common use and there are economies of scale. The price of these technologies, including those of lighting, will decrease because they will become of common use. Not many of them will be everyday technologies in 2015, but in they will be in the following years. The holographic park is one of them, of course we won’t have one in our home in 2015, maybe later, who knows.

A lot can be said on the role of light. It’s the core of every urban project, according to my point of view, especially if we overstep the concept of “static light” and we move toward a new paradigm, in which light becomes active protagonist and moves into the space. The Urban Kaleidoscope is one of the projects that involves the light. It’s urban outlook with a touch of magic. It’s made of termocromatic paintings, that change colour when temperature changes, and of carpets of sensors on the pavè that play different melodies when people walk over and a PLC lighting connected to sensors that creates diverse light effects according to people movements. I believe that the light, as well as the colours and the sounds of the city should melt with the people who live in it. It has always been like this in the history of man, nature changes and seasons and landscapes according to the people. In the modern and post-modern city though, landscape has changed, it’s a victim of elements such as traffic, pollution, noise that are the heritage of modern enterprises and means of transport.

Next week the second part of the interview



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